What Is Product Diversion?
Product diversion occurs when professional hair and beauty products are sold outside of authorized salon channels. These products often appear on online marketplaces, discount stores, or unauthorized retailers at reduced prices. While the lower cost may seem attractive, the risks associated with diverted products can be significant. Professional brands are formulated specifically for use under expert guidance. When these products leave the controlled supply chain, their quality, authenticity, and safety can no longer be guaranteed.Why Diverted Products Can Be Dangerous
When you purchase professional products from unauthorized sources, you may unknowingly put your hair and skin at risk. Common issues include:
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Expired or tampered products that can cause irritation or damage
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Improper storage leading to reduced effectiveness
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Counterfeit items that look identical but contain harmful ingredients
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No manufacturer warranty or support
Because these products bypass official distribution, neither the brand nor the salon can ensure their safety.
Final Thoughts
Product diversion may seem harmless, but it can compromise your results, your safety, and the salon industry as a whole. Buying professional products directly from your salon ensures authenticity, effectiveness, and expert care every time.
When it comes to your hair and skin, trust the source that knows you best—your salon professional.